Sandell

Designed with carefulness and high attention to the details. Sandell watches have the minimalistic aesthetic of elegance, a Scandinavian brand by Stefan Sandberg and Johan Rosell. The brand Sandell comes from the two founders of the company, a mix of Sandberg-Rosell = Sandell. The watches have beautiful rounded glass, unique textured dials, exclusive patterned crowns and all details are made with a golden touch. Identify your own style with the traditional accessory. Sandell´s eco-friendly choices of straps are made out from recycled material to a high-performance fabric for a more sustainable future.

The idea of Sandell started over a lunch when two old classmates met again after several years. Stefan as a designer in the mobile application business and Johan in the international trade business. With the skills in each area, design and international business the discussion went on easily.
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They started with the idea of a minimalistic but classic wrist watch, a design that will be different from others. The lunch took place in 2015, and in 2016 the new company was already founded.

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